A creator economy for college life.
EDYOU is a college-life platform where student creators compete, earn, and build a campus economy. We built the brand from zero and shipped every surface it lives on.
The challenge
A student platform gets one shot at credibility. The brand had to feel native to campus culture, and the founding-class launch had to create real urgency without hype.
The approach
We codified a canonical brand kit around volt green and unapologetic display type, shipped the consumer site, then designed a founding-class campaign that caps membership at the first 1,000 creators per campus, launching at Florida State University.
The outcome
- Canonical brand kit adopted across every EDYOU surface
- Four live web surfaces shipped, from consumer story to founding-class GTM
- Founding Creator campaign live at Florida State, capped at 1,000 per campus
Live now
edyou.io
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+1 (551) 394-0330 · New Jersey / New York