The data layer
The Signal.
Somewhere in your market, right now, someone is researching exactly what you sell. The Signal finds them while they are still deciding: live buying behavior, resolved to reachable people, delivered every day.
And because machines act on it, one sentence matters more than any feature: we make sure your data is not lying to your AI.
- 40,000+ intent categories
- 280M+ consumer identity graph
- 120M+ business contacts
- Refreshed daily
Coverage figures are our licensed data partners' published specifications, United States only.
The problem
Advertising to everyone is a tax on knowing no one.
Cold audiences, lookalike guesswork, and databases that were stale the day they were exported. Then that same data gets fed to AI tools, which learn to guess with confidence. The fix is not more volume. It is knowing who is actually in the market.
How it works
From anonymous noise to a name on a list.
Listen
Billions of daily behavioral events: what people read, search, compare, and return to. Not who they are yet. What they are trying to solve.
Resolve
Signals are matched to real, reachable people and companies through licensed identity graphs. An anonymous surge becomes a name, a household, a firm.
Score
Intent strength is ranked, so the hand raised highest gets worked first. Someone reading one article is curious. Someone comparing prices for a week is a buyer.
Deliver
The in-market list lands in your CRM, your ad platforms, and your Revenue Engine every day. Data that arrives and then acts.
What a signal looks like
Not clicks. People, mid-decision.
Illustrative examples of the shape of the thing, not records from a live feed.
A homeowner two towns over reading furnace replacement guides three nights in a row as the temperature drops.
HVACAn operations director comparing fleet tracking vendors and downloading two pricing sheets in one afternoon.
B2B servicesA bride's mother researching private event venues and catering minimums for a June date.
HospitalityA practice manager searching patient intake software reviews after hours from a clinic network.
HealthcareActivation
Data that arrives somewhere useful.
A list nobody acts on is trivia. The Signal is built to land inside systems that move.
Into the Revenue Engine
The in-market list feeds Blue Thread and Switchboard directly: outreach lands while the research is still happening, answered by machines that never sleep.
See the Revenue EngineInto your advertising
Audiences built from live intent instead of lookalike guesswork. Your budget stops paying to interrupt people who were never in the market.
Talk it throughInto your CRM
Your existing database, enriched and re-scored. Cold Start works the contacts whose intent just reignited, not a random export from 2023.
Start with the ReconThe fine print, in large print
What we will not tell you.
Data vendors sell certainty. We sell accuracy. The difference shows up here.
We will not quote you conversion-lift multiples from a vendor deck. Outcome claims on this page would be someone else's marketing, so there are none.
We will not activate a match rate we have not tested. Before you commit, we run the pixel on your real traffic and show you your number, not the brochure's.
We will not text anyone who has not opted in. Intent data finds the audience; consent still governs the channel. Our TCPA posture does not bend for a hot lead.
We will not pretend coverage is global. The identity graphs we license are United States only. If your market is elsewhere, this product is not for you yet.
Questions
The three everyone asks.
Where does the data come from?
Licensed data partners who aggregate permissioned behavioral signals across the US web: content consumption, search patterns, comparison research, and purchase indicators, resolved against consumer and business identity graphs. We evaluate partners on data provenance and consent posture before anything touches a client account.
Is this B2C or B2B?
Both. The consumer graph covers households and individuals; the business graph covers companies and the people inside them. Home services run on the first, professional services on the second, and plenty of clients need both.
How fast is it live?
Days, not quarters. The pixel installs in an afternoon, the first match-rate report follows on your real traffic, and daily feeds begin as soon as the categories are mapped to what you sell.
Stop guessing who is ready.
One diagnostic call. We map your market's signals, test the match rate on your real traffic, and show you your number before you spend a dollar.