The prospecting report
The Recon.
Before we build anything, we read everything: your website, your listings, your tracking, your reputation, your competitors. Nine categories, one letter grade, and a plan. Most businesses have never seen themselves this clearly.
Coverage
Nine categories. Zero guesswork.
Every score cites what we actually observed. If we cannot verify something, we say so. Nothing is invented, ever.
Website and conversion
Speed, mobile, CTAs, forms, booking paths, trust signals.
Local presence
Google Business Profile, categories, photos, NAP consistency.
Tracking and analytics
GA4, Tag Manager, pixels, whether anything is measured at all.
SEO
Titles, structure, schema, service and location pages.
Reputation and social
Reviews, velocity, responses, posting habits, dead links.
Follow-up readiness
CRM, missed-call recovery, and the case for a voice receptionist.
Sample report · Anonymized composite of typical findings, not a real client
Digital Report Card · A regional home-services company
Great reputation. Invisible everywhere it counts.
Nineteen years in business, a 4.8-star reputation, and a digital footprint that sends almost all of it to competitors. The phone number is buried, nothing is tracked, and after 6 p.m. the business does not exist online.
The scorecard
- Website and conversion18%
No visible phone in the header, no booking path, forms fail on mobile.
31F - Local presence14%
GBP unclaimed sections, wrong hours, photos years old, category too broad.
44F - Tracking and analytics12%
No GA4, no Tag Manager, no pixel. Every marketing dollar flies blind.
8F - Advertising readiness10%
No landing pages, no offer, no way to measure a click if one arrived.
15F - SEO12%
One title tag across the site, no schema, no service or location pages.
36F - Social and content10%
Last post 14 months ago. Bio links to a dead page.
28F - Reputation12%
4.8 stars across 140 reviews, none displayed on the site, none responded to.
71C - CRM and follow-up8%
Leads live in a personal inbox. Missed calls vanish. No follow-up exists.
20F - Voice AI readiness4%
After-hours calls hit a full voicemail box. Clear receptionist opportunity.
10F
Major weaknesses
- 01Nothing is measured. With zero analytics or pixels, every past marketing decision was a guess and every future one will be too.
- 02The phone number takes three taps to find on mobile, where two thirds of traffic arrives.
- 03After-hours callers hit voicemail and call the next result. The competitor set answers.
- 04A 4.8-star reputation exists only on Google. The website shows no proof at all.
- 05No follow-up system exists. A lead that does not convert on first contact is gone forever.
Fast wins
- Put the phone number in the header with a tap-to-call linkEvery mobile visit becomes a one-tap call
- Install GA4, Tag Manager, and the Meta PixelDay one of actually knowing what works
- Claim and complete the Google Business ProfileCorrect hours, tight category, fresh photos
- Show the reviews on the site140 five-star reviews start earning their keep
Tracking gaps
- Google Analytics 4missing
- Google Tag Managermissing
- Meta Pixelmissing
- Google Ads tagmissing
- Online bookingmissing
- Missed-call recoverymissing
- Review capture systemmissing
- SSL and mobile viewportpresent
Competitive snapshot
| Axis | This business | The competition |
|---|---|---|
| Answers after hours | Voicemail | Live or AI, both competitors |
| Running ads | No | Both, for 2+ years |
| Online booking | None | One of two |
| Review count | 140 at 4.8 | 410 and 260 |
| Service pages | One page | Twelve and nine |
The fix roadmap
Foundation
Site rebuilt around conversion, tracking installed, GBP completed. The leak stops.
Engine
CRM, voice receptionist, and follow-up automation. Every call answered, every lead worked.
Demand
Paid traffic onto a funnel that can finally measure, convert, and prove it.
See your business this clearly.
Book the diagnostic and we prepare your recon before the call. You keep the report either way.