The shared album your guests fill for you.
Lovely Day is a shared event album. Guests scan one code and their photos land in the host's album from any phone browser. No app to install, no account to make, and no cap on how many people can add to it.
- Client
- Lovely Day
- What we brought
- Brand system · Product design · Web engineering · Art direction

A clear idea.
Considered execution.
Every shared-album product on the market charges by the guest, which is exactly backwards: the more people who show up, the more the host pays to remember it. The category also treats a wedding, a graduation and a memorial as the same event with the nouns swapped.
We removed the guest cap entirely and made it the promise on the front page. Then we built one house with twelve rooms: each occasion gets its own page, its own two-colour lock and its own language, sharing one engine underneath. The memorial pages run on a separate tone gate so nothing written for a party can reach them.
What made it
into the world.
- Twelve occasions live, each with its own colour world and its own copy
- Guests upload from any phone browser with one scan, no app and no account
- A real album is open on the homepage, so the product is provable before purchase
- Occasions, each its own room
- 12
- Guest limits, ever
- 0
- Free memories before you pay
- 25
S.O.S.
An operating system for the school day.

What could this look like for you?
Let’s connect your ambition to a practical first step.