Stella D's CPG · Food2026
A national food launch with a film release's confidence.
Stella D's makes gluten-free, dairy-free, egg-free meatballs that taste like Sunday dinner. We built the launch like a film release: the poster, the spot, the campaign, and the command center behind it.
- Client
- Stella D's
- What we brought
- Launch strategy · Creative direction · Campaign · Web
stelladsfood.com
Behind the buildA clear idea.
A clear idea.
Considered execution.
01 / The challenge
Allergen-free food is usually sold like medicine. Stella D's had to be sold like food you crave, against a nationwide launch date that does not move.
02 / The approach
We directed the campaign like a picture. STELLA! leads as a thirty-second spot, storyboarded frame by frame, backed by a twenty-still social campaign with copy, ASMR film concepts, and a launch dashboard tracking every workstream to August 1.
From thinking to doingWhat made it
What made it
into the world.
- Launch command dashboard live and tracking every workstream
- Thirty-second hero spot storyboarded: twelve frames, taglines, cutdowns
- Twenty social stills with copy, plus four real-label ASMR films
- Nationwide launch
- Aug 1
- Hero spot, 12 frames
- :30
- Campaign stills with copy
- 20
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